How AI ASMR videos are captivating social media users on Instagram, RedNote and beyond



Yin Chenxi, a second-year postgraduate student, was working on her thesis one evening when her phone lit up with a notification from the Chinese social media platform RedNote, recommending a video tagged with words including โ€œstress reliefโ€ and โ€œcutting perfume bottlesโ€.

Exhausted from her work and in dire need of distraction, Yin opened the video.

In it, a glass perfume bottle was sliced in two by someone with a knife. As the two liquid-filled halves fell away, a gurgling sound could be heard.

This would not be possible in real life, but the video had been generated using AI.

โ€œI watched it over and over,โ€ Yin says. โ€œEvery time the blade cut through, the sound made me get a sense of comfort, like a surge of energy that opened my pores, zipping through my body.โ€

This type of video content, of a mundane action coupled with amplified sensory details like sound, can trigger an autonomous sensory meridian response (ASMR) in viewers. This is a physical reaction, often described as a tingling sensation.

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