German company Miele to sell more refurbished appliances – DW – 12/28/2025
Three years ago, Germanhigh-end domestic appliances maker Miele began selling refurbished washing machines in the Netherlands alongside its regular products. This involves collecting Miele washing machines that have been returned, including those with scratches or easily repairable faults, fixing them up and reselling them online.
The German company chose the Netherlands because Miele products have proven popular in the country and because consumers there are comparatively open to refurbished products. The firm hopes the project will reach new customer groups. Max Wagner, who heads Miele's sustainability team, say the sale of refurbished appliances has not cannibalized his company's sale of new models, as was initially feared.
"We have been able to expand our customer base to include you...