Why actors and models who licence their images to AI marketing firms may come to regret it
South Korean actor Simon Lee was stunned when he saw his likeness – at times as a gynaecologist or a surgeon – being used to promote questionable health cures on TikTok and Instagram.He is one of scores of people who licensed their image to AI marketing companies and then ended up with the unpleasant surprise of seeing themselves featured in deepfakes, dubious adverts or even political propaganda.“If it was a nice advertisement, it would’ve been fine to me. But obviously it is such a scam,” he says, adding that the terms of his contract prevented him from getting the videos removed.The result left him with his digital clone advocating lemon balm tea to lose weight or ice baths to fight acne.The method for making avatars involves actors displaying a range of emotions in front of a green scr...









