2026 World Cup excites Atlanta’s business community: ‘A generational opportunity’
The yard lines were freshly painted, and Y-shaped goalposts had just replaced the netted goals used for soccer, as it is called here. Dozens of people bustled in the corridors of Atlanta's Mercedes-Benz stadium, a logistical marvel whose roof opens like a camera shutter. The stadium was being transformed into the colors of the Falcons for Sunday Night Football, the weekly showcase of American football. Atlanta United FC also calls the stadium home, but here in the Deep South of the United States, touchdowns reliably draw more excitement than goals. In the hearts of Atlanta fans, Atlanta United still trails the city's big three: the Falcons, the Braves (baseball) and the Hawks (basketball). Many residents would even put college football โ a local religion โ at the very top. ...