Tired of staying out all night at the weekend and being hungover on Monday morning, two clubbers and music industry professionals in their late 20s have turned to the new global “coffee rave” trend – which turns cafes into dance clubs – to infuse some light into Hong Kong’s nightlife.
Their “Social Club Series” consists of pop-up parties that are themed around a distinctive music genre and have a specific dress code. They are always held during the day and at a different venue only disclosed to ticket-holders.
The idea is to create interesting events for Hongkongers looking for fun things to do on weekend afternoons.
“Every time we go clubbing, we get so drunk and can’t do anything the next day,” says series co-founder Isaac Woo Siu-hin, a commercial and music video director. “An afternoon event would give us time to party, have dinner with friends and still go home [at a reasonable hour]. It’s a healthier lifestyle, which I think a lot of people in Hong Kong are also looking for.”
Woo and Sandy Lam Sin-yi, who founded Riffs, a music discovery and ticketing platform, had been thinking about daytime parties since December 2024, but did not come across “a good venue and DJ pairing that we thought might make some noise”, Woo says.