Taylor Swift swathed her bombshell new album announcement this week in a shade she is calling Portofino Orange Glitter after donning the colour onstage during the latter part of her latest tour.
Will The Life of a Showgirl usher in the pop star’s Orange Era? On her boyfriend Travis Kelce’s New Heights podcast, Swift leaned toward a yes.
“I’ve just always liked it,” she said. “It feels like kind of energetically how my life has felt. And this album is about what was going on behind the scenes in my inner life during this tour.”
In all its glory, the colour can evoke creativity, enthusiasm, energy, optimism and more.
While some see a downside in the brighter hues, perceiving them as clownish or silly, orange is more often exuberant or inviting, colour experts said.
The positive sentiments are precisely how Swift described the mood she wanted to capture on the album: “so exuberant and electric and vibrant”.