How cheap Chinese caviar is driving an American ‘caviar craze’


The gleaming black-and-gold dining room at Coqodaq is rowdy, and it is not even open for dinner yet. A table of “rappers and podcast hosts” are lingering over a late US$4,000 caviar-and-champagne lunch, executive chef Seung-kyu Kim says.

He does not mind – he wants his Manhattan restaurant, notorious for its caviar-topped chicken nuggets (US$28 per nugget), to be a place people visit to celebrate.

As bird flu forces stores in the United States to ration US$10-a-dozen chicken eggs, salt-cured fish eggs have become inescapable at high-end restaurants.

The slimy, briny spheres can now be found atop US$68 sour cream and onion dips in Nashville and US$73 egg salads in San Francisco.

The interior of Coqodaq in New York. Photo: Instagram/coqodaq
The interior of Coqodaq in New York. Photo: Instagram/coqodaq
But while customer perception of caviar as a luxury worth shelling out for has remained remarkably resilient for over a century, the wholesale cost of caviar – specifically, the roe from sturgeon – has dropped considerably in the past few years.

“There’s a caviar craze and each time someone asks me why, I tell them the same thing: an influx of mass-produced Chinese caviar at super low prices,” says Edward Panchernikov, director of operations at Caviar Russe, a caviar restaurant in New York.

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