Could plant-based egg be answer to UKโ€™s allergy and sustainability concerns?



Following months of anticipation, the UK has just welcomed its first plant-based egg made from mung beans.

The American brand Just Egg has launched in the UK and may be the answer to the countryโ€™s allergy and environmental concerns.

Made from mung beans, the product claims to look, cook and taste like eggs โ€“ minus the chickens.

With a steadily growing number of Britons exploring more sustainable, allergy-friendly or plant-forward diets, the arrival of this vegan egg could not be more timely.

โ€œWe think thereโ€™s a huge pent-up demand for it,โ€ says Matthew Glover, founder of Veganuary and chair of the Vegan Food Group, the team behind the UK roll-out.

โ€œThereโ€™s not been anything like this on the market so far. So weโ€™re very excited to launch it into the UK.โ€

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