China welcomes back the NBA, America’s softpower heavyweight
Basketball from Macao at the Wilson booth in the NBA House, ahead of the NBA preseason game between the Phoenix Suns and the Brooklyn Nets, at the Venetian Arena in Macao, October 12, 2025. EDUARDO LEAL / AFP With wacky filters and comical dance routines, the antics of American basketball players Chet Holmgren, Tyrese Haliburton and Jared McCain โ crafted by marketing agencies โ have recently spread across Chinese social media. This is yet another sign that the National Basketball Association (NBA) has regained its footing with Chinese fans since preseason games returned to Macao on October 10 and 12, after a six-year break. By welcoming back the NBA, China is signaling a return to normalcy at a time of trade and tech war between the world's two largest eco...







