What is Ex-Boyfriend Toast? From viral internet story to hot seller in a New York cafe
Food does not always go viral for its flavour – sometimes, it is the story that sells. That is the case with “Ex-Boyfriend Toast”.This simple dish – a slice of toasted bread topped with cream cheese and blueberry jam – has evolved from a viral internet post in Korea to a popular item at a cafe in Brooklyn, New York.“Treat yourself to a delicious toast – made with blueberry preserves and cream cheese – that has an interesting background story as to why it got its name!” reads the item description on PHiL Cafe’s Uber Eats menu.Priced at US$10, it is reportedly one of the cafe’s most frequently ordered items.The backstory involves a Korean woman who missed the toast her ex-boyfriend used to make for her. After their break-up, she texted him asking for the recipe – making it clear she was not ...