Are women catching up with men?
"The catalyst was about mid-2024," said Stephanie Wilks-Wiffen from eToro, an online broker. That was when she read the annual Boring Money report, which showed that the gender investment gap had widened in the United Kingdom, with men making up almost 60% of investors.
That inspired eToro toĀ startĀ developing its Loud InvestingĀ campaign, which aims to educate and empower women to invest. Launched in October 2025, it isn't the only initiative targeting women investors,Ā by far.
Wilks-Wiffen has noticed a rise in female-led initiatives over the past six to 12 months across the industry. Online brokers are launching new brand campaigns, producing "female finance" podcasts or sponsoring women's sports teams.Ā
"The more the merrier, in my opinion," she said. "If our messaging doesn't land wit...