In a studio tucked inside a Shanghai mall, Shirley Chen is living out her K-pop-idol dreams.
The 28-year-old is at Chen Go, a K-pop-inspired โidol experience centreโ, where customers get a chance to live like their favourite stars, if only for a day.
Opened in 2024 by entrepreneur Chen Rong, the centre attracts about 40 customers daily who dance choreographed routines and sign autographs for imagined fans at a mock meet-and-greet.
Guests can choose from more than 200 outfits โ some imported from South Korea, others custom-made โ and step onto sets carefully designed to resemble backstage dressing rooms and South Korean music programmes.
A full package, including the outfit, shoes, hair and make-up, costs 329 yuan (US$45).