Food does not always go viral for its flavour โ sometimes, it is the story that sells. That is the case with โEx-Boyfriend Toastโ.
This simple dish โ a slice of toasted bread topped with cream cheese and blueberry jam โ has evolved from a viral internet post in Korea to a popular item at a cafe in Brooklyn, New York.
โTreat yourself to a delicious toast โ made with blueberry preserves and cream cheese โ that has an interesting background story as to why it got its name!โ reads the item description on PHiL Cafeโs Uber Eats menu.
Priced at US$10, it is reportedly one of the cafeโs most frequently ordered items.
The backstory involves a Korean woman who missed the toast her ex-boyfriend used to make for her. After their break-up, she texted him asking for the recipe โ making it clear she was not trying to rekindle the relationship. To her surprise, he sent back a detailed set of instructions.