Just like the widely acclaimed 3D animated film Ne Zha 2 before it, Nobody โ a breakout box office hit in China this summer โ draws its inspiration from a Chinese literary classic, namely Journey to the West.
Mining Chinaโs vast cultural heritage is proving to be a winning formula for the local entertainment industry.
Still, that alone cannot fully explain the popularity of the 2D animated film, so what else has helped contribute to its success?