How the humble Good Morning towel became a symbol of hard-working people in Asia


It is early on a Saturday morning and a wet market in Hong Kongโ€™s Causeway Bay neighbourhood is heaving with people stocking up on produce before Typhoon Wipha hits later that day.

At one stall, a fishmonger fillets a fish on a chopping block. A red bucket hangs on the wall next to him, while styrofoam boxes are scattered throughout the market.

Hidden among the stalls is another market โ€œstapleโ€ โ€“ the Good Morning towel, a piece of white cotton emblazoned with โ€œGood Morningโ€ in bright red cursive and its equivalent translation in Chinese (zhu jun zao an).

While โ€œGood Morningโ€ is the most common phrase, others such as โ€œGood Fortuneโ€ and โ€œVery Healthyโ€ adorn some towels in the same distinctive red font.

โ€œI have many of these towels,โ€ says the fishmonger, slightly perplexed as to why someone is asking about an old rag.

A Good Morning towel is seen hanging at a fishmongerโ€™s stall at a wet market in Causeway Bay. Photo: Kylie Knott
A Good Morning towel is seen hanging at a fishmongerโ€™s stall at a wet market in Causeway Bay. Photo: Kylie Knott

Those living in Hong Kong are likely to have a few lurking in a cupboard. Walk around the city and you will see them draped over buckets or dangling from minibusโ€™ mirrors. Pop the boot of a taxi and a few might stare back with their cheery greeting.

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