Louis Vuitton, the worldโs biggest fashion label, will begin selling beauty products this autumn.
It has tapped British make-up artist Pat McGrath to lead creative direction for the new venture, which expands its offer as the industry seeks new avenues of growth to offset a current slump.
The move by the LVMH-owned label comes as the fashion industry, including LVMH, faces its slowest sales in years, struggling in particular to reignite interest from younger, inflation-weary shoppers.
A number of high-end fashion houses including Hermรจs, Valentino and Celine, which is also owned by LVMH, have branched out in recent years into make-up, which โ even at the high end, where lipsticks can cost over US$50 โ is more affordable than fashion handbags that are priced upwards of US$1,000.
McGrath, whose make-up company Pat McGrath Labs sells concealers in over 30 colour shades, is well-known for her influence in the fashion industry.