Like many children, Emilia Li loves arts and crafts and hanging out at the beach.
But what makes the Hong Kong eight-year-old stand out from the crowd is Shek O Beach Club, a tie-dye fashion brand she founded with the help of her mother, Jillian Xin.
โI called it Shek O Beach Club because Shek O is one of my favourite places to visit,โ says Emilia, referring to the beachside village in the southeast of Hong Kong Island.
On a damp and grey afternoon in May, Emilia, her mother and her three-year-old sister, Aria, pay an after-school visit to the beach to talk about the brand that launched on International Womenโs Day this year.
The girls are decked out in clothes from a small collection โ six T-shirt designs and shorts in three colours โ which is big on durability, sustainability and practicality.
โAll our T-shirts are dyed by hand using 100 per cent natural dyes and [none of the] chemicals that are often used in mass-produced clothes,โ Xin says, and each piece is as unique as the child who wears them. โWeโll probably do a long sleeve T-shirt when the weather cools.โ