Hey, parents: Advertisers could be using mobile games to build profiles about your kids
A small cube snakes around a blank canvas, trying to paint as much space as possible and eliminate other cubes trying to do the same.It's called Paper.io 2 and is one of the games nine-year-old Jamie Dermody plays most often on his tablet in his Toronto home.Jamie's mother, Sarah Dermody, says she tries to protect him in a world full of screens with thousands of apps at his fingertips. She says she checks the app store rating of each game he asks to download and monitors his screen time."You're trying to do your best as a parent," she said. "There's always that fear โฆ there could be a misstep."A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use loopholes in rules protecting kids' data โ allowing marketers to build advertisin...